Job Description

Job Description

Job Description

Location: Herbert Roofing – Traverse City, MI

Job Type: Full-Time

Compensation: $70,000-$100,000 OTE , paid weekly on Thursdays

Benefits:

• Health, Dental, and Vision Insurance
• Paid time off and Holidays
• Retirement Plan Options
• Bonus Potential
• Career Development Opportunities

About the Role:

Herbert Roofing is seeking a strategic, experienced, and people-focused General Manager to lead day-to-day operations, manage teams, drive business development, and ensure project success across our roofing operations in Traverse City. The ideal candidate has a background in construction or roofing and is passionate about leading people, improving processes, and growing a business with integrity and excellence.

Key Responsibilities:

• Operations Oversight: Lead all daily operations, ensuring roofing projects are completed safely, on schedule, and within budget.
• Team Leadership: Supervise and mentor project managers, field crews, and office staff. Build a performance-driven culture rooted in collaboration and accountability.
• Financial Management: Develop budgets, analyze financial reports, control costs, and drive profitability.
• Business Development: Identify growth opportunities, strengthen client relationships, and pursue new markets to expand revenue.
• Customer Service: Serve as the point of contact for high-value clients and maintain long-term customer satisfaction.
• Sales & Marketing: Lead efforts to increase market visibility and customer acquisition.
• Project Management: Ensure staffing, scheduling, materials, and quality control align with project objectives.
• Compliance & Safety: Maintain regulatory compliance and enforce safety standards across all sites.
• Staff Development: Conduct performance evaluations, lead training initiatives, and promote internal growth.
• Reporting & Communication: Provide regular updates to ownership, streamline communication across departments, and track KPIs.

Qualifications:

• Experience: 5+ years in roofing or construction; minimum 3 years in a leadership or general management role.
• Leadership: Strong team management, strategic thinking, and problem-solving skills.
• Financial Acumen: Hands-on experience with budgeting, forecasting, and financial performance analysis.
• Industry Expertise: Familiarity with roofing systems, local building codes, safety standards, and construction best practices.
• Communication: Excellent verbal and written communication skills for internal and client-facing interactions.
• Organization: Strong time management, project prioritization, and multitasking abilities.
• Education: Bachelor’s degree in Business Administration, Construction Management, or related field preferred. Certifications such as OSHA, GAF, or NRCA a plus.
• Technical Skills: Comfortable with Microsoft Office, project management tools, and CRM platforms

Alternate Titles:

• Roofing Operations Manager
• Construction General Manager
• Director of Roofing Services
• Project Executive – Roofing
• Branch Manager – Construction

We are proud to be an equal opportunity employer. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Keywords: Roofing management, construction leadership, operations manager, roofing company, general manager, construction jobs Michigan, Traverse City roofing, project oversight, team leadership, business development, roofing operations, safety compliance, CRM, budget management, field supervision, roofing systems

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