Job Description

Digital Marketing Specialist(SEO And PPC)

The Digital Marketing Specialist(SEO and PPC) collaborates with the Marketing team to create and oversee digital content. In addition to enhancing digital presence across various platforms, the role involves researching, strategizing, and overseeing the digital media experience for both potential clients and existing customers. This encompasses managing pay-per-click (PPC) campaigns and generating new business.

How Our PPC Specialist Spends Their Time:

Develop and implement search engine marketing (SEM) and pay-per-click strategies
Own and optimize digital ad campaigns
Strategically optimize ad copy
Analyze and report on campaign metrics, including clicks, impressions, and conversions
Analyze the company's SEM efforts (campaign results, conversion rates, traffic, etc.) to shape and evolve future marketing strategies proactively
Conduct in-depth keyword research, including competitor research, to identify gaps
Research and stay up-to-date on online advertisement trends
Devise new ways of driving traffic to the company website(s)
Use Google Ads and other relevant digital marketing tools to drive campaign success
Manage and optimize Verified First's Google Ads, Bing Ads, LinkedIn Ads, and similar accounts for lead generation
Coordinate digital marketing efforts with other departments and teams
Perform other duties as assigned

What You Bring:

Positive attitude and willingness to continuously learn and develop marketing skills
Strong verbal and written communication skills, including the ability to effectively facilitate and adjust communication styles to the audience
Ability to maintain regular and punctual attendance
Encourage a direct and positive relationship between the community and the company
Able to thrive in a fast-paced environment
Able to quickly learn new software and use systems accurately
You are a natural problem solver and are focused on creating solutions
You can adapt quickly to a changing environment
You work well independently but understand the importance of teamwork

CrewBloom

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Digital Marketing Specialist (SEO and PPC) Job at CrewBloom, Orlando, FL

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