Job Description

Job Description

Job Description

Ged Lawyers LLP seeking a  Marketing Director to lead the strategic growth of our business. This individual will be responsible for developing and executing a comprehensive marketing strategy that positions our firm as a leading provider of legal services. We are looking for a strategic thinker who excels at crafting compelling messaging, identifying and engaging target audiences, and executing multi-channel marketing initiatives, while also drive day-to-day execution.

Primary Duties

Strategic Marketing Planning

• Develop and implement a comprehensive marketing strategy aligned with business objectives, including value proposition, market research, target audiences, channels, and budget.
• Conduct market research to analyze key competitors, and refine our value proposition accordingly.
• Create detailed customer journey touchpoints to inform automated sales and marketing campaigns, from paid media to email drip campaigns.
• Establish key performance indicators (KPIs) to measure the quality of lead generation.

Content Strategy and Corporate Messaging

• Lead the development of a unified content strategy that highlights our technical expertise and unique value proposition.
• Craft clear, compelling corporate messaging tailored to new and existing clients.
• Oversee and participate in the creation of thought leadership content, including white papers, case studies, blog posts, short-format videos, Social Media including LinkedIn content and videos, newsletters, webinars, and technical briefs.
• Ensure all marketing communications maintain a consistent brand voice and adhere to our messaging architecture.

Digital Marketing and Channel Management

• Design and execute integrated marketing campaigns across channels such as:
  • Digital advertising (LinkedIn, Google Ads, IT/industry-specific platforms)
  • Email marketing
  • Social media (LinkedIn, Instagram, Facebook/Meta and YouTube)
  • Industry webinars and virtual events
• Manage and optimize the SEO strategy for our corporate website.
• Keep the corporate website updated, relevant, and aligned with brand messaging.
• Build and manage relationships with industry publications, analysts, and media contacts.
• Oversee the selection and performance of marketing partners and vendors.

Marketing Technology and Analytics

• Leverage marketing automation platforms to streamline campaign execution and lead nurturing.
• Implement robust tracking and analytics to monitor campaign performance.
• Provide regular reporting on key marketing metrics, ROI, and business impact.
• Continuously optimize campaigns and strategies based on data-driven insights.

Sales Enablement and Collaboration

• Partner with sales leadership to align marketing strategies with business development goals.
• Develop sales enablement tools such as pitch decks, prospect collateral, and competitive intelligence materials.
• Support the sales team in lead generation and qualification efforts and marketing and branding items.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 5–7 years of experience in as professional services marketing
• Proven success in developing and executing marketing strategies
• Strong digital marketing and content creation skills
• Proficiency in marketing automation platforms, CRM systems, and analytics tools
• Excellent verbal and written communication skills
• Experience in the Microsoft Partner ecosystem is a significant plus

Desired Skills

• Critical thinking, executional excellence, strong communication, accountability, and natural curiosity
• Experience with tools such as HubSpot, , Google Analytics, LinkedIn Marketing Solutions, and SEO/digital advertising platforms

Ged Lawyers is a national law firm, headquartered in Boca Raton FL with offices Massachusetts, New Jersey and Michigan. WE specializes in personal injury, Mass Tort, and personal injury protection (PIP).

Company Description

Ged Lawyers is a national law firm, headquartered in Boca Raton FL with offices Massachusetts, New Jersey and Michigan. WE specializes in personal injury, Mass Tort, and personal injury protection (PIP).

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