Job Description

Job Description

Job Description

About Us

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint. 

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

Overview

The Public Relations Manager will develop and implement strategic public relations initiatives to elevate TP Link’s brand and drive demand creation This role will focus on building visibility, credibility and reach through both agency collaboration and building direct media relationships, content creation, storytelling and strategic outreach. The ideal candidate will have a mix of creativity, strategic thinking, and strong project management skills to drive brand awareness, enhance the company’s public image and story, and engage key stakeholders, while effectively measuring the impact of their efforts.

Key Responsibilities

• Develop and execute strategic, audience centered PR initiatives that strengthen brand visibility, engagement and loyalty across key markets.
• Leverage user insights and feedback to craft compelling PR content, including customer stories and testimonials through media and social platforms.
• Manage relationships with mainstream media and encourage them to produce authentic user-oriented content and expand brand visibility among target user groups.
• Collaborate with the marketing team to monitor user sentiment, quickly respond, transform insights into PR actions, and optimize user experience and brand image.
• Align and integrate PR efforts with company wide goals and cohesive storytelling, integrate cross-functional resources (marketing, sales etc.)

Requirements

Qualifications: 

• Bachelor's degree in Marketing, Public Relations, Communications, or related field, required.
• 3-5 years' experience managing public relations campaigns, securing media coverage, and collaborating across a diverse marketing organization in consumer electronics.
• Manage relationships and coordinate overall strategy.
• Collaborate with Product Marketing Managers on Product PR (strategy, media briefings, press releases).
• Excellent verbal and written communication skills, with the ability to create compelling content for different platforms.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Creative and strategic thinker, with the ability to adapt to changing circumstances.
• Proficient in digital marketing tools and PR platforms.
• Experience with social media platforms and analytics tools to track performance and engagement.
• Manage & track award licensing of various products.
• Identify opportunities for media collaboration [events, exclusives, native advertising, contributed articles, etc.
• Drive PR best practices into organization [press training, what should a good press briefing deck look like, etc.
• Develop company relationships with targeted presses.
• Assist with shipment of samples to reviewers.
• Creative thinking with attention to detail.

Benefits

Pay Range: $80,000 - $100,000

· Fully paid medical, dental, and vision insurance (partial coverage for dependents)  

· Contributions to 401k funds 

· 15 days accrued vacation 

· 11 paid holidays 

· Bi-annual pay increases 

· Health and wellness benefits, including free gym membership 

· Quarterly team-building events 

· Free lunch Friday 

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc. 

Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.

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