Job Description

Apply for the Vice President of Brand Advancement role at YMCA of Pueblo .

The Vice President of Membership, Marketing & Mission Advancement is a key member of the YMCA of Pueblos executive leadership team, responsible for driving membership growth, deepening member engagement, and advancing philanthropic support through strategic marketing, communications, and annual giving initiatives. This leader integrates the YMCAs brand promise into all aspects of membership experience, marketing strategy, and community fundraisingensuring alignment with the organizations mission and strategic goals.

Membership Leadership

• Oversee all aspects of membership operations, retention, and engagement strategies to ensure exceptional member experiences and sustainable growth.
• Lead and mentor membership teams to achieve annual targets for recruitment, conversion, and retention.
• Utilize data analytics and CRM tools to monitor trends, identify opportunities, and guide decisions that drive member satisfaction and loyalty.
• Develop pricing strategies, promotions, and programs aligned with community needs and YMCA values.
• Partner with program leadership to ensure seamless member integration across departments.

Marketing & Communications

• Develop and execute comprehensive, multi?channel marketing and communications strategies that enhance the YMCAs visibility, reputation, and impact.
• Lead digital and traditional marketing campaigns to drive brand awareness, membership acquisition, and donor engagement.
• Oversee creative and communication services including social media, website, publications, email marketing, and public relations.
• Serve as the organizations brand stewardensuring consistency of message, imagery, and mission across all communications.
• Manage marketing budgets and external vendors to maximize ROI and storytelling impact.

Annual Campaign & Fund Development

• Provide strategic and operational leadership for the YMCAs Annual Campaign, ensuring ambitious yet achievable goals are met or exceeded.
• Recruit, train, and inspire volunteers and staff to serve as effective campaigners and ambassadors for the Ys mission.
• Cultivate relationships with donors, sponsors, and community partners to strengthen philanthropic engagement.
• Ensure donor stewardship practices are timely, personal, and mission?centered, utilizing CRM systems for accurate tracking and reporting.
• Partner with leadership on corporate sponsorships, grants, and community fundraising events that drive mission advancement and financial sustainability.

Leadership & Collaboration

• Serve as an active member of the Senior Leadership Team, contributing to strategic planning and organization?wide initiatives.
• Build and nurture collaborative relationships across departments to align marketing, membership, and development efforts.
• Foster a culture of innovation, accountability, and mission alignment among staff and volunteers.
• Represent the YMCA at community events, media engagements, and public functions to strengthen the organizations influence and partnerships.
• Bachelors degree in marketing, communications, nonprofit management, business, or related field (Masters preferred).
• Minimum 7?10 years of progressively responsible leadership experience in membership, marketing, fundraising, or nonprofit management.
• Demonstrated success in leading annual campaigns, managing teams, and implementing data?driven marketing and engagement strategies.
• Proven ability to lead cross?functional teams and manage multiple priorities in a fast?paced environment.
• Excellent communication and interpersonal skills; ability to inspire staff, volunteers, and community partners.
• Strong analytical and organizational abilities, with experience using CRM and marketing platforms (e.g., Daxko, Engage, Salesforce).
• Knowledge of YMCA mission and values preferred; bilingual English/Spanish a plus.

Benefits

• Free YMCA Staff Membership
• Program discounts
• Employee Assistance Program
• Generous retirement benefits 12% after eligibility is met
• Paid Vacation, Sick Days, and Holidays
• Medical, Dental & Vision Insurance
• Disability Benefits
• Life Insurance
• Career development and training opportunities

Our YMCA Culture

Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day. We are welcoming ; we are open to all. We are a place where you can belong and become. We are genuine ; we value you and embrace your individuality. We are hopeful ; we believe in you and your potential to become a catalyst in the world. We are nurturing ; we support you in your journey to develop your full potential. We are determined ; above all else, we are on a relentless quest to make our community stronger beginning with you.

Salary: USD $66,000.00 USD $71,000.00 /Yr.

Seniority level: Executive

Employment type: Full?time

Job function: Other; Industries: Civic and Social Organizations

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